The Real Reason Your Book Stopped Selling

March 21, 2020

For years you talked about writing a book. You had dreams about it, ideas came up while you were in the shower; honestly it was all you could think about most of the time. You took the time out and started writing. Every step that was supposed to be followed, you checked it off your list. Well not every step. There was one thing you forgot to do, promote.


Is this you? If we’re going to have an honest conversation, this was me for my first two books that I released in 2010 and 2013.




I was beyond excited to have my books released. I would have to write a whole new book on how things went with my first book. (Check out my blueprint on how to properly self-publish your book. I go into full details about my first book bloopers. The link is at the end of this blog.) My second book, Forbidden Fruit 2 was released in 2013. This was the book everyone was asking about. They all wanted to know what happened to the main character. See I left them with a cliffhanger at the end of Forbidden Fruit. In my mind I wasn’t good at marketing, so I wasn’t even going to try. Plus, I had a lot of people asking me for it. I already knew the first case of books I ordered would be gone the first week.


Well my feelings were hurt.


I had about 20 people come to my book release and only half of them purchased a book. During this time, I would post on Facebook because I didn’t have Instagram then. The post would be very impersonal and basically only asking for a sale. I may have inbox someone that I knew to ask for their support. After about a week, I stopped promoting. It was no longer on my mind because things weren’t going my way.


Needless to say, I was in my feelings.


When I look back and realize all of the mistakes I made with promoting my book, I could slap myself. But, when you know better, you do better. When my last book, But He Loves Me was released I knew better. The book was released in October and I started promoting in May. I would do various things just to let others know I was going to drop a new book soon. I know someone is reading this and can relate to everything I am saying. The reason why your book stopped selling 30 days after it was released, is because people forgot about it. You didn’t promote early enough and you stopped promoting afterwards. As long as you want book sales, you have to talk about your book in some type of way. If you don’t care, as a reader I don’t want to spend my money.


If you can’t relate, don’t be this person. Properly promote your book starting at six months before the release date. If you don’t have six months, at least three months. Don’t be that person that want to surprise everyone and drop a book on its release date. You are not Jay-Z.


I am not saying you won’t be successful if you don’t promote. What I am saying is, statics show if you promote your book at least six months in advance, your revenue will be much higher.

During this time, I am offering a freebie on how to properly promote your book. It’s a quick read where I give you tips on how to promote your book from six months out until after its been released. Visit me at and click on freebie. Or join me on my FREE webinar on March 26, 2020, where I go live and dish out all of the deets on promoting your book the right way. It's FREE but you have to register, here.




Stay tuned for my next advise blog.

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